Did you receive a manual action report in Google Search Console? Don't panic! Read on to learn more about Google penalties and how to recover.

The post The Complete List of Google Penalties and How to Recover via @ChuckPrice518 appeared first on Search Engine Journal.

Facebook Ads can be finicky. Here are 8 ways you can optimize your campaigns to drive a better return on ad spend (ROAS).

The post 9 Creative Ways to Optimize Facebook Ads Cost and ROAS via @hoffman8 appeared first on Search Engine Journal.

A recent survey of over 200 senior European marketers highlights the reasons behind a spike in creativity within in-house teams.

The post Has COVID-19 Made Marketers More Creative? via @RebekahDunne appeared first on Search Engine Journal.

Google is adding support for a new type of schema markup with the introduction of rich results for education sites.

The post Google Supports New Schema Markup For Education Sites via @MattGSouthern appeared first on Search Engine Journal.

Google advises site owners that the use of buttons on web pages is not optimal as Googlebot is not able to click on them.

The post Googlebot Doesn’t Click On Buttons – What to Use Instead via @MattGSouthern appeared first on Search Engine Journal.

There are KPIs for every stage of the funnel. Learn about content KPIs, how to track them, and what they mean for your marketing goals.

The post Content KPIs to Define Success at Every Stage of the Funnel via @brie_e_anderson appeared first on Search Engine Journal.

In the swiftly-changing B2B marketing landscape, growth often happens at a breakneck pace that can be difficult to navigate.

For over 20 years TopRank Marketing has been honored to help some of the world's leading B2B marketers and brands go beyond merely being competitive, to standing out from the crowd with innovative successes. In this spirit we'd like to take a moment to congratulate a group of business marketers and industry influencers who have recently advanced in their careers.

Of course, when B2B marketers take on new leadership

What are the biggest content trends you should start applying to your content marketing strategy? Here are five worth knowing.

The post 5 Big Content Trends You Need to Know Now via @JuliaEMcCoy appeared first on Search Engine Journal.

Influencers are used more by businesses in their marketing efforts. Learn how to launch and scale your program with influencer marketing technology.

The post 9 Steps to Influencer Marketing Success with Technology via @rajnijjer appeared first on Search Engine Journal.

Instagram users will soon be able to create stories and save them as drafts to publish later, the company confirms in an announcement.

The post Instagram Will Let Users Draft Stories to Save For Later via @MattGSouthern appeared first on Search Engine Journal.

Pinterest's latest report on recent search trends show that people are more interested in travel now than they were before the pandemic.

The post Pinterest Search Trends Show All-Time Interest in Travel via @MattGSouthern appeared first on Search Engine Journal.

Google provides guidance to SEOs and ecommerce site owners on best practices for providing the search engine with accurate information about products.

The post Google Shares Technical SEO Best Practices For Ecommerce Sites via @MattGSouthern appeared first on Search Engine Journal.

Amy & Loren will be answering questions from Amy’s eSummit’s PPC Master Class, which can be viewed here : https://www.searchenginejournal.com/presentations/ Here is the entire transcript of the show (please excuse any transcription errors) : Loren Baker (00:09): Hi, everybody. This is Loren Baker, founder of Search Engine Journal. Today we have a special episode where we’re going to be talking about a lot of paid search or PPC. So with me today, I have Amy Bishop of Cultivative Marketing. Hi, Amy. How’s it going? Amy Bishop (00:23): Going well. How are you? Loren Baker (00:26): Great, thank

Key differences between Google & Baidu affect how to optimize and develop an effective search marketing strategy for Baidu. Learn more here.

The post Google vs Baidu: Key Differences in SEO Strategy via @TaylorDanRW appeared first on Search Engine Journal.

As Microsoft Ads rolls out auto-applied ad suggestions, here's what advertisers need to know.

The post Microsoft to Auto Apply Ad Suggestions: What Advertisers Should Know via @hoffman8 appeared first on Search Engine Journal.

Google's new features open up opportunities for visibility. Here's how to optimize your content for Google News, Top Stories & Discover.

The post A Guide to Optimizing for Google News, Top Stories, and Discover via @lilyraynyc appeared first on Search Engine Journal.

Expanded partnership with Google integrates Google My Business. Makes Wix a stronger presence in local search

The post Wix and Google Announce GMB Integration via @martinibuster appeared first on Search Engine Journal.

Instacart is a rising behemoth in the retail world that opens up many opportunities for marketers. Here's what you need to know about Instacart advertising.

The post What Search Marketers Need to Know About Instacart Advertising via @ebkendo appeared first on Search Engine Journal.

Google offers convincing evidence that claims surrounding "zero click" searches are erroneous

The post Google: Zero Click Claims Are Misleading via @martinibuster appeared first on Search Engine Journal.

A new, free tool for SEOs tracks what percentage of Google search results pages in the US contain local packs.

The post New SEO Tool Gathers Google Search Insights From 60M Queries via @MattGSouthern appeared first on Search Engine Journal.

Microsoft Ads identified an increase in policy-breaking behavior. Here's what caused it, what they're doing about it, and how you can help.

The post Microsoft Ads Ad Quality Year in Review: Increases in Ad Fraud via @hoffman8 appeared first on Search Engine Journal.

JavaScript has its benefits when used correctly. Learn about JS SEO best practices and tools for JavaScript debugging here.

The post JavaScript SEO: Best Practices and Debugging Tools via @azarchick appeared first on Search Engine Journal.

Keyword clusters are a more advanced SEO content strategy that can give you the edge you need to win in competitive verticals.

The post Keyword Clusters: How to Level up Your SEO Content Strategy via @madmanick appeared first on Search Engine Journal.

Analysis of trillions of actual site visits yields insights into user behavior shifts that may impact SEO

The post Research: Trillions of Site Visits Uncover SEO Insights via @martinibuster appeared first on Search Engine Journal.

"How do I get SEO clients with a monthly retainer?" This Ask An SEO column offers 7 tips on finding high-value agency clients.

The post How to Get SEO Clients: 7 Top Tips via @mirandalmwrites appeared first on Search Engine Journal.

Are you effectively communicating your proposed SEO campaign's value? Help potential clients decide if the ROI is worth it with reliable forecasting.

The post How to Show the Business Value of Your SEO Proposal via @seomonitor appeared first on Search Engine Journal.

Twitter confirms it’s testing long requested updates to publishing tweets with photos, and working on YouTube integration for a better video experience.

The post Twitter Tests Improvements to Tweets With Photos & Video via @MattGSouthern appeared first on Search Engine Journal.

Black hat tactics are heavily penalized by Google, whether done consciously or otherwise. Read about 17 of them that can hurt your optimization efforts.

The post 17 Black Hat Techniques That Can Harm an SEO Campaign via @jonleeclark appeared first on Search Engine Journal.

Content marketing is a must for any marketing strategy. Here are examples of creative ways brands set themselves apart and provide value to their audience.

The post 11 Stellar Content Marketing Examples to Inspire Your Digital Marketing Strategy via @JuliaEMcCoy appeared first on Search Engine Journal.

The Marketing O’Clock team discusses Google’s recent bug that pushed a Smart Matching test to more than anticipated, Google’s annual Ads Safety Report, and more!

The post Google Ads Smart Matching “Bug” & Digital Marketing News [PODCAST] appeared first on Search Engine Journal.

Global Facebook update will target individuals and groups that break official community standards and impose limits on their reach as well as removal

The post Facebook Update Will Target Specific Groups and Individuals via @martinibuster appeared first on Search Engine Journal.