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searchenginejournal

Human-guided automation is the future. Knowing how to manage & optimize automated PPC campaigns is key — here's how to do it right.

The post The Magic Wheel of PPC Automation Optimization via @PPCKirk appeared first on Search Engine Journal.


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searchenginejournal

Fire at an OVH Data Center in Europe takes down thousands of sites, including WP Rocket and Imagify

The post OVH Data Center Fire Darkens Popular Sites Worldwide via @martinibuster appeared first on Search Engine Journal.


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searchenginejournal

Google uses a predictive method to detect duplicate content based on URL patterns, which could lead to pages being incorrectly identified as duplicates.

The post Google May See Web Pages As Duplicates if URLs Too Similar via @MattGSouthern appeared first on Search Engine Journal.


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searchenginejournal

WordPress 5.7 “Esperanza” is now available, which allows site owners to convert from HTTP to HTTPS with a single click.

The post WordPress 5.7 Launches With One-Click HTTP to HTTPS Conversion via @MattGSouthern appeared first on Search Engine Journal.


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searchenginejournal

Google’s Core Web Vitals testing tools take 28 days to gather aggregate field data, and that likely won’t change any time soon.

The post Google: No Plans to Speed Up Data Collection For Core Web Vitals via @MattGSouthern appeared first on Search Engine Journal.


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searchenginejournal

Learn how to run Facebook ads & set up successful campaigns with the basics for advertising on the world’s largest social network in this ebook.

The post How to Advertise on Facebook: A Beginner’s Guide [Ebook] via @MrDannyGoodwin appeared first on Search Engine Journal.


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searchenginejournal

Content alone won’t help you build long-lasting customer relationships. It’s your tone of voice that makes all the difference. Learn how to hone it here.

The post Perfecting Your Brand’s Tone of Voice for SEO Copywriting via @JuliaEMcCoy appeared first on Search Engine Journal.


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searchenginejournal

Enterprise internal links need special attention. Learn how to get started and get a simple content checklist for optimizing internal links.

The post 11-Point SEO Checklist for Enterprise Internal Link Optimization via @vandernickr appeared first on Search Engine Journal.


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searchenginejournal

Zero Day total site takeover exploit discovered in popular WordPress plugin for Elementor page builder

The post The Plus Addons for Elementor Critical Vulnerability via @martinibuster appeared first on Search Engine Journal.


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searchenginejournal

Google announced that travel booking links, previously provided through Google Hotel Ads, will be free. Provides a source of free traffic.

The post Google Announces Free Hotel Booking Links via @martinibuster appeared first on Search Engine Journal.


SEO



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searchenginejournal

Are your SEO reports overwhelming instead of informative? Make sure clients understand how you’re moving the needle with a better agency reporting process.

The post What (Not) to Include in Your Agency’s SEO Reports via @seomonitor appeared first on Search Engine Journal.


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searchenginejournal

Google Search is gaining the Full Coverage feature for breaking news results which provides more context about stories from multiple sources.

The post Google Search Results Updated With ‘Full Coverage’ For News via @MattGSouthern appeared first on Search Engine Journal.


SEO



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searchenginejournal

It’s estimated that roughly 27% of internet users are leveraging ad blockers. What do we know about who is using ad blockers and why?

The post Ad Blocker Trends: Who is Using Them and Why? via @hoffman8 appeared first on Search Engine Journal.


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searchenginejournal

Nine women, each an accomplished expert in SEO, share their responses to the most pressing and controversial link building questions around.

The post Link Building Q&A with Expert Women in Marketing & SEO appeared first on Search Engine Journal.


SEO



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searchenginejournal

15 women in SEO share tips on knowing your value as digital marketing and SEO professionals, getting paid fairly, and defending the title you’ve earned.

The post Women in SEO: How to Know Your Worth, Negotiate Raises & More via @mirandalmwrites appeared first on Search Engine Journal.


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searchenginejournal

Google's Mueller describes how to choose the best anchor text for links

The post Google on Choosing the Best Anchor Text via @martinibuster appeared first on Search Engine Journal.


SEO



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searchenginejournal

Launching Google Ads in new markets requires research and adaptation, especially when they involve multiple locations. Make sure your strategy is on point.

The post How to Launch a National/International Google Ads Campaign the Right Way? via @navahf appeared first on Search Engine Journal.


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searchenginejournal

Two tips on how to ensure a successful site migration according to Google's John Mueller

The post Google’s Mueller on Keys to a Successful Site Migration via @martinibuster appeared first on Search Engine Journal.


SEO



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searchenginejournal

Read about the types of search intent, how user intent and content you produce are related to each other, and how search engines understand intent.

The post How People Search: Understanding User Intent via @TaylorDanRW appeared first on Search Engine Journal.


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searchenginejournal

It's important to know what people are searching for and why. Check out these tools to help target keywords easily and understand users better.

The post 44 Free Tools to Help You Find What People Search For via @annaleacrowe appeared first on Search Engine Journal.


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searchenginejournal

SEO professionals use Google's Webmaster Guidelines to choose tactics and strategies that align with Google's expectations. Here's what you need to know about them.

The post Google Webmaster Guidelines: Everything You Need to Know & Understand via @BrianHarnish appeared first on Search Engine Journal.


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It's essential to know the difference between strategy and tactics. And even more vital for the team to use the terminology in the same way.

The post SEO Strategy vs. Tactics: What’s the Difference? A Lot! via @stoneyd appeared first on Search Engine Journal.


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Brave, makers of an open-source web browser, are launching a privacy-focused alternative search engine that will offer options for ad-supported and ad-free search results.

The post Brave Browser to Launch Its Own Search Engine via @MattGSouthern appeared first on Search Engine Journal.


SEO



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searchenginejournal

The Marketing O’Clock team discusses Twitter’s upcoming features, Instagram’s Live Rooms, and more!

The post Twitter Announces Super Follows and Communities & This Week’s Digital Marketing News [PODCAST] appeared first on Search Engine Journal.


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searchenginejournal

Will this new social media platform help users in a way that no other platform does? Should the likes of LinkedIn and Twitter be worried?

The post A Social Platform Built For Good? via @RebekahDunne appeared first on Search Engine Journal.


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searchenginejournal

The Google Ads mobile app is getting updated with two new features to help advertisers monitor and improve campaign performance on the fly.

The post Google Ads App Gets New Features After 3 Months of No Updates via @MattGSouthern appeared first on Search Engine Journal.


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searchenginejournal

People are spending more and more time online. Read on and learn about the top eight reasons people visit websites these days.

The post Why Do People Visit Websites Today? via @JulieJoyce appeared first on Search Engine Journal.


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searchenginejournal

A strong local search presence is more important than ever. These 12 local SEO tips can help get you to the top.

The post 12 Proven Local SEO Tips to Dominate the SERPs and Map Pack via @wburton27 appeared first on Search Engine Journal.


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searchenginejournal

Update to the Gutenberg editor improves WordPress Core Web Vitals

The post WordPress Gutenberg 10.1 Boosts Core Web Vitals via @martinibuster appeared first on Search Engine Journal.


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searchenginejournal

Siloed marketing communications used to be the norm for enterprise brands, but it's time for an integrated approach. Here's what you need to know.

The post How to Boost Shared Value with Integrated vs. Siloed Marketing via @andybetts1 appeared first on Search Engine Journal.


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searchenginejournal

Official developer pages updated to reflect that Google Sites no longer creates sitemaps

The post Google Sites Sitemap Documentation Removed via @martinibuster appeared first on Search Engine Journal.


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searchenginejournal

TikTok is introducing a new way for creators to engage their followers with the launch of ‘Q&A’ in comments sections.

The post TikTok Q&A Launches in Video Comment Sections via @MattGSouthern appeared first on Search Engine Journal.


SEO



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